Search Engine Marketing or Pay Per Click (PPC)
Search Engine Marketing, or SEM, is setup to increase a website’s visibility in search engine results pages, also known as SERPs. Search engines provide sponsored (paid) results and organic (non-sponsored) results based on a web searcher’s query. Since we’re accredited and certified by Google, Bing, Facebook and other ad portals, we can create expertly written ads, then manage and report your online ads for you.
Sponsored search (also called sponsored links or search ads) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Not anymore.
Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy, and site quality.
One of the most popular online marketing services is Google Adwords, which is mostly “text” ads, also known as pay per click (PPC) or CPC (cost per click). However, our online marketing services also includes display advertising which can display any image such as logos, animations, videos, photographs, etc. This type of online marketing service frequently target users with particular traits to increase the ads’ impact. Online advertisers can utilize computer cookies which can track the user location and whether a user left a page without buying anything. With this information, we can later retarget the user with ads from the site the user visits.
We collect data across multiple external websites about a user’s online activity, they can create a unique picture of the user’s likes and interests to deliver the most targeted advertising possible.
This aggregation of data is called behavioral targeting. Advertisers can also target their audience by using contextual and semantic advertising to deliver display ads related to the content of the web page where the ads appear. Retargeting, behavioral targeting, and contextual advertising all all designed to increase your return on investment, or ROI, much more so than untargeted ads ever will.
Advertisers may also deliver ads based on a user’s suspected geography through geotargeting. And with advancements in browser technologies, such as cookies and other persistent data on a user’s machine may provide help narrow a user’s location further. This type of online marketing services were not available a few short years ago.
Of all online marketing services, Search Engine Marketing such as Pay Per Click Ads are the quickest to show results, and includes all of an advertiser’s actions to make a website’s appear more prominent for valuable keywords.
Social Media Marketing (SMM)
Customers who engage with companies over social media spend 20%-40% more money with those companies that other customers.
Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. And if your fan page is new and doesn’t have too many fans, you can “boost” your posts to get more visibility beyond your fan base, and to new customers and win them over.
In time, they will introduce their friends to your fan page and grow a loyal customer base. And now there are more affordable advertising options on Facebook, Twitter, Youtube and other social networking websites. So now more than ever it’s easier and more cost-effective to promote thru social networks. So get started with your social media marketing plan by selecting our discount packages or use our calculator and get started with a custom quote.
Mobile advertising is advertisement delivered via wireless mobile devices such as mobile phones, smart phones or tablet devices. and is growing rapidly for several reasons. There are more mobile devices in the world now with connectivity speeds that have improved greatly, allowing for richer media ads to be served even quicker. With high screen resolutions, mobile publishers are now more sophisticated about incorporating specific ads for a hyper-targeted audience. The Interactive Advertising Bureau predicts continued growth in mobile advertising and advancements in location-based targeting and other technological features not available on computers. If you would like to get started with mobile advertising by see our discount packages or use our calculator and get started with a custom quote. Or for more information regarding mobile advertising, please contact us.