Email Marketing Works
Email marketing is considered an as old-fashioned marketing channel by some. More popular spots like social media and mobile advertising seems to be more glamorous. Some people will try to convince you that email marketing is dead. However, they are not looking at the numbers.
With an estimated ROI of roughly $42 for every $1 you spend, you can’t afford not to do email marketing.
So, reality doesn’t agree. In fact, with a strong content writing approach, email marketing is more powerful than ever. With all the forms of advertising the consumer is bombarded with online, the email inbox has remained a personal space reserved only for the products or services they care and what to know more about.
This is the best form of permissive marketing because the customer subscribed to your email marketing and basically saying, “What have you got to show me?” And email marketing provides you with the most direct line of communication and can establish a very high conversion to sales ratio, which is why the most savvy online marketers have no intention of giving up on email marketing.
And it’s also amazingly cost-effective with an ROI of around 4,300% (according to the Direct Marketing Association). So email marketing pays for itself, and then some. Email Marketing moves the conversation about your business to a more personal level — the customer’s inbox.
What kinds of email marketing work?
It’s all in the details. We have all received those email newsletters that waste our time, with annoying sales pitches, and that usually end up in our spam folder. That’s not we do. In addition to complying to all CAN-SPAM laws, we will create attractive designs with professional written content messaging, which will ensure your email campaigns will be opened and clicked more often than if you “do-it-yourself” or find other email services that don’t look at the details.
What’s proven to work is an exchange — your company information for your prospect’s valuable time. And you cannot let them down. Because your subscribers need to know they can trust that you won’t become annoying with too much promotional emails and not enough nurturing and relationship building content. You don’t want to be perceived as a self-promoting spam-bot.
Well written email content will strengthen your relationship with your subscribers through strategic use of subject lines, which help to get your messages opened, your unique way of conveying your brand message will help get those messages read. The more quality and specific your content is the more likely it will help your subscriber, and in turn they will share your efforts with others, influencing them through word-of-mouth, or online through word-of-mouse.